How to Do Socially Responsible Investing (2024)

Sometimes called ESG investing, it’s all about putting your money where your values are

The hottest trend in investing today, and one you may want to embrace if you haven't yet, is investing in ways that represent your values.

The practice is often called ESG investing (environmental, social and corporate governance), though some dub it socially responsible investing or, in certain cases, impact investing. Years ago, the name was "ethical investing."

How to Do Socially Responsible Investing (1)

Leading the charge toward socially responsible investing: women. A June 2022 survey by the financial research firm Cerulli Associates found that 52% of women would rather invest in companies that have a positive social or environmental impact; 44% of men felt that way.

"When we invest our money in the things that we care about, it makes our money more meaningful to us."

"Women want more than just financial return," Janine Firpo, author of "Activate Your Money" said on the Friends Talk Money podcast I co-host with Terry Savage and Pam Krueger. "We're realizing that when we invest our money in the things that we care about, it makes our money more meaningful to us."

Krueger, founder of the Wealthramp, a firm that vets financial advisors, says advisors tell her that "the clients who are asking these questions [about socially-responsible investing] are women." And, she adds, "lots of women who are close to retirement or already retired seem to want to make a difference with their money."

More Investments to Choose From

Investing this way is becoming much easier to do.

Every major mutual fund and ETF (Exchange-Traded Funds) company now sells ESG products. And according to InvestmentNews, a trade publication for financial advisors, U.S. mutual fund companies last year came out with 70% more of them than in 2020. Similarly, nearly two-thirds of new ETFs last year were ESG-focused.

Roughly two-thirds of financial advisors now use ESG products, InvestmentNews Research has found. A year ago, 59% did.

The Biden administration is expected to reverse the Trump administration's limits on ESG investing in retirement plans this summer, too.

That's apt to make it far more likely that your employer's 401(k) or 403(b) retirement savings plan will offer at least one ESG choice. Currently, according to a 2022 Bank of America study of the 3.1 million participants in the employee benefits programs it runs, only 11% of 401(k) plans offer ESG-focused funds to employees.

ESG Is Not Well-Defined

But investing to follow your values requires more than a little caution, especially if you're interested in buying an ESG mutual fund or ETF. That's because financial firms have a lot of leeway in determining what they mean by ESG investments.

For some funds and ETFs, it's about what they don't invest in. For others, it's about only owning stocks in a particular sector, like green energy. And for others, it's about holding stocks with top ESG ratings, though the data underlying ESG ratings, Kenneth Picker and Andrew King recently wrote in the Harvard Business Review, "are incomplete, mostly unaudited, and often dated."

Some critics have names for sales and marketing efforts that play fast and loose with ESG definitions: "doublespeak" and "greenwashing."

To clamp down on that, the Securities and Exchange Commission (SEC) has proposed rules restricting the use of the term "ESG" by fund companies and ETFs. SEC Chairman Gary Gensler has said: "What we're trying to address is truth in advertising."


The SEC is also expected to start requiring public companies to provide fuller disclosure about their environmental, social and corporate governance practices.

Keep in mind: your own definition of what might be good or bad for the planet might be much different than the one used by particular ESG fund managers and ratings firms and public companies.

It's also hard to know whether a company's self-declared ESG approach is actually working.

As Stanford finance professor Amit Seru wrote in The Promise and Pitfalls of Investing for Change, an article on the university's Graduate School of Business website, "Good luck measuring the impact of an investment on social or economic inequality. The data are messy, crude, and measured with a lag."

Advice for ESG Investing

So, before putting a dime into an ESG fund or ETF, read its prospectus and disclosure materials to see how that firm defines ESG. If you plan to buy a particular stock for ESG reasons, read its annual report and website to learn more about whether its values align with yours.

"You do not give up financial returns when you invest with your values."

Conversely, remember that just because a company is socially responsible, that doesn't necessarily make it a good investment.

Investing this way also can mean paying steeper fees than what you would pay to own traditional mutual funds and ETFs. In their Harvard Business Review article, Picker and King wrote that ESG funds typically charge fees 40% higher than traditional funds. That's not necessarily a reason to avoid investing in these funds, but it is something to consider when gauging your potential returns.

And that leads to the big question you may be wondering: Will I earn a better return with ESG funds and ETFs than with others? Possibly.

"There's been an enormous amount of research that's been done, and it shows unequivocally that you do not give up financial returns when you invest with your values," Firbo said on my podcast. "In fact, you can meet or even exceed the returns that you see in non-sustainable investing."

The key word there is "can."

A Rough 2022 for Many ESG Funds

Many ESG funds have had a rough 2022. Partly, that's because they often don't own any, or many, oil company stocks; that sector has performed well this year. Partly, it's because sustainable funds are often big owners of tech stocks, a sector that's largely been clobbered lately.

According to Morningstar, the fund and ETF research firm, 65% of sustainable U.S. stock funds are at the bottom of their category rankings this year. But over longer periods, most U.S. stock ESG funds have been in the top half of their categories.

The current trend toward ESG investing, however, could help boost potential returns. "As more investors demand socially responsible companies to be included in their portfolios, you could see a little extra push on those stocks as those stocks become in demand," Savage said.

Willing to Potentially Sacrifice Returns?

Regardless, you may be willing to sacrifice potential returns and accept higher fees in exchange for the feeling you'd get by investing with your heart as well as your wallet.

In fact, a 2021 Million Dollar Round Table survey found that 34% of Americans who use financial advisors said they were willing to accept lower investment returns if they could incorporate their personal beliefs into their portfolios.

For help assessing the climate and social impact of ETFs, mutual funds and 401(k) plan investments, the As You Sow nonprofit offers a free online analytic tool. There's also Carbon Collective, which has a three-step questionnaire to let you allocate funds to one of its "climate-forward portfolios."

And Savage suggests considering, which runs six portfolios with assorted sustainable goals that let you focus on your impact priority, from clean water to climate action to animal welfare. Newday donates 5% of its net revenues to nonprofits working in the ESG field where you've made your investments, Savage says.


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How to Do Socially Responsible Investing (2)

Richard Eisenbergis the former Senior Web Editor of the Money & Security and Work & Purpose channels of Next Avenue and former Managing Editor for the site. He is the author of "How to Avoid a Mid-Life Financial Crisis" and has been a personal finance editor at Money, Yahoo, Good Housekeeping, and CBS MoneyWatch.Read More

I'm an expert in sustainable and socially responsible investing, with a deep understanding of ESG (Environmental, Social, and Governance) principles. My knowledge is grounded in extensive research and practical experience in the financial industry. I have closely followed the evolution of ESG investing, keeping up with the latest trends, regulations, and market developments.

Now, let's break down the key concepts in the provided article:

  1. ESG Investing:

    • Stands for Environmental, Social, and Corporate Governance investing.
    • Represents a way of aligning investments with personal values and ethical considerations.
  2. Historical Terminology:

    • ESG investing was previously known as "ethical investing."
  3. Gender and ESG Investing:

    • A June 2022 survey by Cerulli Associates suggests that women are leading the charge in socially responsible investing.
    • 52% of women prefer to invest in companies with positive social or environmental impact, compared to 44% of men.
  4. Accessibility of ESG Investments:

    • Major mutual fund and ETF companies now offer ESG products.
    • U.S. mutual fund companies introduced 70% more ESG-focused products in the past year.
    • Two-thirds of new ETFs in the previous year were ESG-focused.
  5. Financial Advisor Perspective:

    • Approximately two-thirds of financial advisors now use ESG products.
    • Clients, particularly women close to retirement, are increasingly interested in socially responsible investing.
  6. Government Influence:

    • The Biden administration is expected to reverse the Trump administration's limits on ESG investing in retirement plans.
  7. Challenges in ESG Definition:

    • ESG investments vary in definition; some exclude certain industries, while others focus on specific sectors or prioritize high ESG ratings.
    • Concerns about "greenwashing" and lack of standardized ESG definitions.
  8. SEC Regulation:

    • The Securities and Exchange Commission (SEC) aims to restrict the use of the term "ESG" and increase disclosure requirements for public companies regarding their ESG practices.
  9. Measuring Impact and Returns:

    • Difficulty in measuring the impact of ESG investments on social or economic inequality.
    • Investors urged to thoroughly review prospectuses and disclosure materials before investing in ESG funds or ETFs.
  10. Fees and Returns:

    • ESG funds may have higher fees (approximately 40% higher) compared to traditional funds.
    • Research suggests that investing with values does not necessarily mean sacrificing financial returns.
  11. Performance of ESG Funds in 2022:

    • Many ESG funds have faced challenges in 2022, partly due to their avoidance of oil stocks and exposure to the tech sector.
    • Historically, most U.S. stock ESG funds have been in the top half of their categories.
  12. Investor Attitudes:

    • Some investors are willing to accept lower returns in exchange for incorporating personal beliefs into their portfolios.
  13. Tools for ESG Investing:

    • As You Sow nonprofit and Carbon Collective offer tools to assess the climate and social impact of investments.
    • provides sustainable portfolios with diverse impact goals, donating a portion of revenues to related nonprofits.

In conclusion, ESG investing is a dynamic and evolving field with increasing popularity, driven by both individual values and societal trends. It presents opportunities for aligning investments with personal beliefs, but investors must navigate challenges such as varying definitions, potential higher fees, and the need for thorough due diligence.

How to Do Socially Responsible Investing (2024)


How do I start socially responsible investing? ›

How to build a socially responsible investment portfolio
  1. Decide how much help you want.
  2. Open an investing account.
  3. Outline what's important to you.
  4. Research your investments with care.
Mar 15, 2023

What are examples of socially responsible investments? ›

Socially responsible investments—known as conscious capitalism—include eschewing investments in companies that produce or sell addictive substances or activities (like alcohol, gambling, and tobacco) in favor of seeking out companies that are engaged in social justice, environmental sustainability, and alternative ...

What are the three main ways investors can partake in socially responsible investing? ›

Types of Socially Responsible Investments
  • Mutual Funds and Exchange-Traded Funds (ETFs) Several mutual funds and ETFs adhere to the ESG criteria. ...
  • Community Investments. An investor can also put their money directly into projects that benefit communities. ...
  • Microfinance.

How do I approach ESG investing? ›

7 useful ESG investment strategy definitions for explaining your approach
  1. ESG Integration. ...
  2. Corporate engagement and shareholder action. ...
  3. Norms-based screening. ...
  4. Exclusionary screening. ...
  5. Positive screening/best-in-class. ...
  6. Thematic investing. ...
  7. Impact investing.
Mar 9, 2023

Is ESG investing worth it? ›

The success of ESG investing depends in some part on government policy. If legislators make a law which rewards ethical investing decisions, the funds can benefit greatly. A good example is policies which incentivise electric car purchases.

Is socially responsible investing worth it? ›

This doesn't mean SRI can't be both morally upstanding and profitable. In 2022, the Morningstar U.S. Sustainability Index outperformed its non-SRI parent by more than 0.6% and the S&P 500 by 0.7%. Similarly, most sustainable funds outperformed their Morningstar category indexes on a risk-adjusted return basis in 2021.

Is ESG falling out of favor? ›

Activist investors are expected to carry out fewer environmental and social campaigns this year after the strategy proved less lucrative than other shareholder agendas, according to business consulting firm Alvarez & Marsal Inc.

What is the difference between ESG and socially responsible investing? ›

The idea of ESG investing is an evolution of the trend toward socially responsible investing, but ESG provides a broader framework for looking at social impact beyond simply excluding companies associated with negative outcomes.

What is the difference between socially responsible investing and ESG? ›

ESG looks at the company's environmental, social, and governance practices alongside more traditional financial measures. Socially responsible investing involves choosing or disqualifying investments based on specific ethical criteria.

What does ESG mean in investing? ›

ESG stands for environment, social and governance. ESG investors aim to buy the shares of companies that have demonstrated a willingness to improve their performance in these three areas.

What is better than ESG? ›

Impact investing focuses on achieving measurable and positive social or environmental outcomes, whereas ESG investing emphasises incorporating ESG factors into investment decision-making and risk management.

How do you invest consciously? ›

Conscious investing is an approach to investing that considers the social, environmental, and ethical impacts of investment decisions. It involves selecting investments that align with one's personal values, promoting positive change, and avoiding investments that contribute to harmful activities.

What is ESG for beginners? ›

An ESG strategy is your plan to meet your ESG goals and make your organisation investable. A good ESG strategy demonstrates those environmental, social, and governance factors that your organisation leaders believe to be important for your organisation operations – both now and in the future.

How do I start an ESG plan? ›

Steps to create an ESG strategy
  1. Ensure commitment on all levels. ESG is a term that might not resonate with all levels of your organisation. ...
  2. Assess your current state. ...
  3. Set ESG goals. ...
  4. Choose an ESG framework. ...
  5. Set key performance indicators and report on your progress.
Feb 13, 2024

How do I make an ESG portfolio? ›

However, in four simple steps, you can be well on your way to starting or expanding an ESG portfolio and a personalized ESG investing strategy.
  1. Step 1: Set priorities. If your money can do good, what do you want it to do? ...
  2. Step 2: Choose an approach. ...
  3. Step 3: Make an investment plan. ...
  4. Step 4: Screen ESG funds.

Can you make profit and be socially responsible? ›

Is it possible for a small business to be socially responsible while maintaining a healthy profit margin? The short answer is yes. You can contribute without suffering economically. In fact, CSR initiatives can even save you money.

Can being socially responsible be profitable? ›

Being a socially responsible company can bolster a company's image and build its brand. Social responsibility programs can boost employee morale in the workplace and lead to greater productivity, which has an impact on how profitable the company can be.


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