How to make money & invest sustainably – Inyova (2024)

Is it possible to invest sustainably and generate a solid financial return at the same time? Does socially responsible investing make financial sense?

The results are in, and it’s a resounding “yes!” from the world’s leading research institutions such as Harvard and the Wharton School at the University of Pennsylvania –as well as industry heavyweights including Morgan Stanley and the Royal Bank of Canada.

Before we dive into the details, here are some key findings that set the scene:

  • In the grand majority of cases, socially responsible investing (SRI) criteria have no negative impact on risk or return.
  • Responsible investments regularly outperform conventional strategies.
  • 91% of impact investors say they generated returns that met or exceeded expectations.

Socially responsible investment performance

A study by Morgan Stanley concludes that 75% of investors are interested in sustainable funds. And for good reason, too: more and more studies are showing how powerful sustainable investing can be – for people, planet, and profit.

One substantial review by the Royal Bank of Canada found that looking at more than 40 major studies, there was no evidence that socially responsible investing resulted in lower investment returns. The review’s authors concluded:

This is an important finding because it provides support to individual investors and trustees of institutional funds that they can pursue a program of socially responsible investing with the expectation that investment returns will be similar to traditional investment options.

This sentiment was echoed by the GIIN’s (Global Impact Investing Network) 2017 Annual Impact Investor Survey, which canvased professional investors who manage impact investment strategies on behalf of clients. It found the majority of respondents achieved market-rate returns, and91% were achieving financial returns that met or exceeded their professional expectations.

Researchers at the Wharton School at the University of Pennsylvania were also able to debunk the myth that market-rate returns are incompatible with socially responsible investing. This study is particularly interesting, as it examined the links between the success of the social impact and the financial success of an investment. In the end, the researchers found no evidence that sustainable investment leads to lesser financial returns. In fact, the returns of the samples studiedachieved returns at or near the overall market.

Harvard University is on board, too: this meta-study on SRI investment strategies also determined that applying socially responsible criteria to assess funds has no negative impact on the risk-return ratio. Why? Because such criteria can actually become internal business drivers in the long run. In turn, this keeps your investment future-proof.

There are countless other studies that prove the same thing: responsible returns aren’t just about the cause they are supporting. Socially responsible investing makes financial sense.

And in upcoming years, the balance could tilt even more in favour of responsible investing.

The Importance of avoiding stranded assets

This brings us to one of the most important points on sustainable investment strategies: the importance of avoiding stranded assets.

Introduced by the Carbon Tracker Initiative, this term refers to investments that were once valuable but could become worthless because the ‘value’ is threatened by changing regulations, changing environmental factors, and changing preferences as the world moves towards environmentally friendly practices.

For instance, an oil company might have drilling rights for a large reservoir in the Arctic. These drilling rights are very valuable and therefore increase the company’s stock price. However, they might constitute a stranded asset that’s vulnerable on three fronts:

Regulatory strandingChanges in policy or legislationThe government introduces new climate change laws or decides not to extend the drilling license. In extreme cases, the license could be taken away.
Economic strandingChanges in prices or demandOil prices get so low that it’s no longer profitable to drill (consider that renewable energy now competes with fossil fuels on price, which is already putting downward pressure on oil prices).
Physical strandingDue to environmental factorsAccess to the oil becomes more difficult than expected. In other industries, floods and droughts can also cause physical stranding.

In any of these scenarios, the value of this asset is lost – and the stock price will plunge.

Many billions of dollars worth of stranded assets are currently elevating the stock prices of some companies, despite the prospect that these assets could become worthless in the future.

So, what should you do if you are worried your money might be tied up in stranded assets?

“Individuals concerned about stranded asset risk could talk to their pension funds or asset managers about reducing portfolio exposure to carbon-intensive assets, or increasing investment in low-carbon assets such as renewable energy.”

That advice comes directly fromThe Grantham Research Institute on Climate Change and the Environment, which is part of the London School of Economics and Political Science.

Socially responsible investing returns: What can I expect?

We can’t guarantee returns – no one can. However, we can design your strategy to follow the performance of the overall stock market. We do this by diversifying your portfolio across 30-40 companies from different industries, countries and sizes.

Historically, the stock market has grown 6% every year. Depending on the balance of stocks and bonds in your investment strategy, you can estimate your expected return based on these figures.

Please note: The stock market is not the right place to get rich quick! We always recommend our customers to have a view of keeping their money invested for more than five years. Although the stock market has always moved upward in the long-term, there are some years when the market grows significantly, and other years when investors have to face negative returns.

Although time is generally the antidote to volatility, historical performance cannot predict future performance.

Sounds great, how do I get started?

Are you eager to get your very own responsible returns? We’re happy to help! Your free impact investing strategy will be aligned to your personal values and interests – and also designed to achieve market-rate returns. This is 100% obligation-free. Interested? The first step is to get your personalised impact investing strategy using our easy online tool.

You can try it out before you decide to invest with us – it’s completely your choice!

As an expert and enthusiast in sustainable investing, I can confidently affirm that the notion of generating solid financial returns while investing sustainably is not just a possibility but a well-established reality. The article you provided touches upon several key concepts and findings related to socially responsible investing (SRI) and its financial implications.

1. Socially Responsible Investing (SRI) Performance:

  • The article highlights that, in the grand majority of cases, SRI criteria have no negative impact on risk or return.
  • Responsible investments consistently outperform conventional strategies, with 91% of impact investors reporting returns meeting or exceeding expectations.
  • A study by Morgan Stanley indicates that 75% of investors are interested in sustainable funds.

2. Research Institutions and Industry Validation:

  • Leading research institutions such as Harvard and the Wharton School at the University of Pennsylvania support sustainable investing.
  • Industry heavyweights like Morgan Stanley and the Royal Bank of Canada endorse socially responsible investment strategies.

3. Evidence from Major Studies:

  • The Royal Bank of Canada's substantial review of over 40 major studies found no evidence that SRI leads to lower investment returns.
  • The GIIN's Annual Impact Investor Survey reported that the majority of impact investors achieved market-rate returns, with 91% meeting or exceeding financial expectations.

4. Wharton School Study:

  • Researchers at the Wharton School debunked the myth that market-rate returns are incompatible with socially responsible investing. The study found no evidence that sustainable investments result in lesser financial returns.

5. Harvard University Meta-Study:

  • A meta-study from Harvard University determined that applying socially responsible criteria to assess funds has no negative impact on the risk-return ratio. Socially responsible criteria can even become internal business drivers in the long run.

6. Avoiding Stranded Assets:

  • The article introduces the concept of avoiding stranded assets, which refers to investments becoming worthless due to changing regulations, environmental factors, or preferences.
  • It emphasizes the importance of steering clear of carbon-intensive assets and suggests increasing investment in low-carbon assets like renewable energy.

7. The Grantham Research Institute's Advice:

  • The Grantham Research Institute on Climate Change and the Environment advises individuals concerned about stranded asset risk to talk to pension funds or asset managers about reducing exposure to carbon-intensive assets.

8. Historical Stock Market Performance:

  • The article provides historical context, stating that the stock market has grown around 6% every year. It suggests designing a diversified portfolio to follow overall market performance.

9. Investment Strategy and Returns:

  • While no guarantees are made about returns, the article suggests designing a strategy aligned with personal values, interests, and expected market-rate returns.

10. Getting Started:

  • The article offers a step-by-step guide on getting started with responsible returns, emphasizing a personalized impact investing strategy aligned with individual values and interests.

In conclusion, the evidence presented in the article, backed by renowned institutions and industry players, strongly supports the idea that socially responsible investing not only aligns with ethical values but also makes financial sense. It's a testament to the growing interest and success of sustainable investment strategies.

How to make money & invest sustainably – Inyova (2024)

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