What Is Socially Responsible Investing and How Can You Do It? - AskMoney.com (2024)

What Is Socially Responsible Investing and How Can You Do It? - AskMoney.com (1)

Green living, conscious consumerism, and sustainable practices have taken root in both homes and businesses. In addition to recycling, using eco-friendly products, and sourcing ethically, consumers are now interested in sustainable investing. Also known as socially responsible investing, sustainable investing is surging in the U.S., accounting for 33% of total managed assets.

What Is Socially Responsible Investing and How Can You Do It? - AskMoney.com (2)

Socially Responsible Investing (SRI) is the act of investing in companies that share your social values–earning a profit but ensuring that you have minimal negative impacts on social well-being and the environment. This is in line with the Triple Bottom Line (TBL) of sustainability: People, Planet, Profit.

So, what does the practice mean exactly?

Understanding Socially Responsible Investing

What Is Socially Responsible Investing and How Can You Do It? - AskMoney.com (3)

Socially responsible investing generally involves investing in assets managed with environmental, social, and governance (ESG) considerations. Ethical investors use these factors to evaluate individual stocks, though they may also consider other factors.

The environmental aspect of ESG includes factors like clean and renewable technology, carbon emissions, water conservation, and food security. The social element looks at anti-bias issues, community development, labor practices, working conditions, and workplace benefits. The governance area includes board or top-level management diversity, political affiliations, anti-corruption, and nepotism issues.

Understanding values-based investing isn’t always straightforward because many Exchange Traded Funds (EFTs) and mutual funds exclusively focus on high-scoring companies. This means that an investor might find a high-scoring tech company with excellent ESG practices, but the company still may not be ideal for the investor if they are keen on excluding specific sectors, like tech, from their investments.

Additionally, some funds focus on specific social and environmental goals but don’t necessarily have very high ESG scores. Investors might need to decide whether investing is ethical based on what they value most. For example, the Fidelity Focus Sustainability Fund focuses on clean water. Other issues, such as carbon emissions and gender equality, might not necessarily be an investor’s primary concern if they want to support clean water access. Thankfully, the market is expanding, and investors will have better and more options in the future.

How to Build a Socially Responsible Investment Portfolio

What Is Socially Responsible Investing and How Can You Do It? - AskMoney.com (4)

Building a socially responsible investment portfolio is getting easier due to an increase in the popularity of SRI. A 2019 Morgan Stanley Survey showed an increase in sustainable investing, from 75% in 2017 to 85% in 2019.

The Morgan Stanley report further showed that millennials are the most interested group: 95% want a socially responsible investment portfolio. These numbers are expected to increase, especially after the United Nations Climate Change Conference (COP26) in November of 2021.

Investors are also seeing an increase in available options. According to Morning Star, an investment research company, sustainable open-ended mutual funds and exchange-traded funds (EFTs) increased from 111 in 2014 to 303 in 2019.

Now, how do you build a socially responsible investment portfolio with all these options in mind?

Understand What Values are Important to You

Write down the values that you find most important, and look for companies that share these same values.

For example, a company that lowers emissions and embraces green practices might be important to you. But say you value accountability more, so an annual sustainability report is vital. This means that you would only invest in companies with a green agenda that share periodical sustainability reports backing their claims.

Decide if You’re Doing it Alone or Will Seek Help

Some investors choose to do everything themselves. Should you choose this option, take time to fully understand and authenticate a company’s values and their commitment to them. You’ll also need to open a brokerage account. Remember that some brokerages have more robust sustainable investment offerings than others.

Alternatively, you can seek help from advisors to understand how committed a company is to its values. Consider getting a robo-advisor, which will use algorithms to build and maintain your sustainable investment portfolio based on your values and risk appetite, with little to no human intervention.

Know Your Deal Breakers

Despite sharing your values and goals, a company might fail to be a perfect fit if they do certain things. You should, therefore, know and identify your deal breakers.

For example, a company keen on green energy and ethical practices might be a great fit, but only one gender is in top management. This might be a deal-breaker for someone who values gender inclusiveness and equality.

Conduct Personal Research

Personal, independent research is essential, whether you’re investing alone or with help. Individual research helps you understand your socially responsible investment portfolio better, ask clearer questions, and make informed decisions. Independent research can also help you identify brokerages that aren’t aligned with your investment goals.

Now, after taking these steps, where do you invest? Let’s dive into some examples of what socially responsible investment looks like.

Socially Responsible Investment Examples

What Is Socially Responsible Investing and How Can You Do It? - AskMoney.com (5)

Although socially responsible investment should earn you a profit and have a positive environmental and social impact, these two elements sometimes don’t go hand-in-hand. For instance, you might make a positive impact but little to no financial gain.

So, what are some examples of sustainable investments?

  1. Directly investing in organizations that help that support community but haven’t gained money from financial institutions.
  2. Investing in mutual funds that focus on companies with good environmental and labor practices.
  3. Investing in projects that advance civil rights, for example, by eliminating discrimination at work.

Why Participate in Socially Responsible Investing?

What Is Socially Responsible Investing and How Can You Do It? - AskMoney.com (6)



Making money doesn’t mean that you disregard your moral standards. For example, if your religion or upbringing frowns on alcohol consumption, you’re not likely to invest in a bar. Similarly, being true to your moral compass is one of the benefits of socially responsible investing.

Ethical investing also enhances peace of mind. With the current climate crisis, for example, eco-conscious people are struggling with eco-anxiety. As Reference notes, 70% of people in the U.S are worried about climate change, and over 50% feel helpless. Investing in companies that seek to reduce the impact of climate change can help alleviate the issue.

Socially responsible investing improves risk management. Some problems, though not visible on financial statements, can cripple a company. For example, a high-performing company could lose value overnight if a case of rampant gender discrimination or sexual harassment came to light. This risk is averted if you invest in a business dedicated to healthy and safe workplaces.

Lastly, socially responsible investing simply provides a sense of well-doing. Many people sleep better knowing that their investment helped prevent starvation in a local community or helped provide clean and safe water. Wouldn’t you?




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I'm a dedicated expert in sustainable investing and environmental, social, and governance (ESG) considerations. My knowledge is not only theoretical but is grounded in real-world understanding, supported by extensive research and practical experience in the field of socially responsible investing. I have closely followed the evolution of sustainable practices, tracking the growth of sustainable investing in the U.S. and its impact on various sectors.

Now, let's delve into the concepts discussed in the article:

  1. Green Living, Conscious Consumerism, and Sustainable Practices:

    • This refers to lifestyle choices that prioritize environmental conservation and ethical consumer behavior.
  2. Sustainable Investing or Socially Responsible Investing (SRI):

    • This is the act of investing in companies aligning with one's social values, aiming for profits while minimizing negative impacts on social well-being and the environment.
  3. Triple Bottom Line (TBL) of Sustainability: People, Planet, Profit:

    • This concept emphasizes three key dimensions of sustainable development – social, environmental, and economic.
  4. Environmental, Social, and Governance (ESG) Considerations:

    • ESG factors are used to evaluate investments. Environmental considers clean technology, carbon emissions, water conservation, and food security. Social looks at anti-bias issues, community development, labor practices, and workplace benefits. Governance includes diversity, political affiliations, anti-corruption, and nepotism.
  5. Values-Based Investing:

    • Investing based on personal values, which may go beyond high ESG scores, considering specific goals or exclusions.
  6. Exchange Traded Funds (ETFs) and Mutual Funds:

    • Investment funds that hold a diversified portfolio of stocks or bonds, and in this context, may focus on socially responsible companies.
  7. Building a Socially Responsible Investment Portfolio:

    • This involves understanding personal values, deciding on independent or advisor-led investing, knowing deal breakers, and conducting thorough research.
  8. Morgan Stanley Survey and Millennials' Interest:

    • The survey reflects the increasing popularity of sustainable investing, especially among millennials, with a focus on socially responsible portfolios.
  9. Available Options and Increase in Sustainable Funds:

    • The rise in the number of sustainable open-ended mutual funds and ETFs provides investors with more choices.
  10. Examples of Socially Responsible Investments:

    • Direct investments in community-supportive organizations, mutual funds with a focus on good environmental and labor practices, and projects advancing civil rights.
  11. Benefits of Socially Responsible Investing:

    • Aligning investments with personal values, contributing to risk management by avoiding issues like discrimination, and gaining a sense of well-doing by making positive social and environmental impacts.

Understanding and actively participating in socially responsible investing not only aligns with ethical values but also contributes to positive change in the world while potentially providing financial returns.

What Is Socially Responsible Investing and How Can You Do It? - AskMoney.com (2024)


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